About the Program
KIDSPORTS is the only multi-sport provider in lane county offering 9 sports each sports calendar year.
Since 1953, KIDSPORTS has been dedicated to providing positive youth team sports experiences through family and community involvement that is based on the philosophy "ALL KIDS PLAY".
Project
In the Fall of 2016, Kidsports was our assigned client for our gateway course in the School of Journalism and Communication at the University of Oregon. Since Kidsports was a very small private nonprofit organization at the time we decided to come up with a strategic plan to approach their online promotion. For this specific project we made a creative brief for their social media strategy and an infographic and promo video for their website
Creative Brief
In this creative brief my team and I focused the majority of our time on research and creating a strategic plan. We compared Kidsports to other similar private and non-private nonprofit organizations and from the results created a plan that would best support Kidsports competition.
Infographic
This infographic was created based on research we did on the organization itself within the lane county district, as well as accessibility for kids in sports on a national level. The sources for the data we collected can be seen on the final page of the creative brief.
Kidsports Promo Video
This video was made for our client KIDSPORTS, a multi-sports program in Lane County, that focuses on the objective that "All kids play." We were fortunate enough to meet a family with children active in the program to participate in our video.